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The Discovery Journey™
Stage 1: Invisible
Stage 2: Fragmented
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People search for the problem
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Your business does not appear
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You show up somewhere
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No system, no compounding traffic
Stage 3: Searchable
Stage 4: Discoverable
Stage 5: Compounding
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Google + social + AI align
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Traffic becomes predictable
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Content + data feed each other
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Visibility turns into revenue
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You appear on 1–2 platforms
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Inconsistent demand
This is NOT generic marketing. This is search infrastructure maturity.
This Is Not Marketing
Marketing focuses on promotion.
Discovery focuses on how people actually find you.
The Discovery Journey™ measures
- How searchable your business is
- How platforms reinforce each other
- How visibility compounds over time
"This is infrastructure — not tactics."
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